Our Story
Elastica was born from a vision to transform the rubber industry through sustainable practices and innovative design. Founded in 2020, our journey began with a simple question: How can we create beautiful, functional products while minimizing environmental impact?
Backed by expert rubber technologists and crafted with care by empowered women artisans, we've created a range that spans from elegant home planters to performance-oriented fitness accessories and pet-friendly toys.
Every Elastica product embodies our commitment to sustainability, quality, and social responsibility. We source responsibly, manufacture mindfully, and deliver exceptionally.
The Elastica Difference
Our core values guide everything we do, from design and production to customer service and community engagement.
Women Empowerment
We provide training, fair wages, and growth opportunities for women artisans in our production facilities.
Sustainability
From sourcing to packaging, every decision is made with environmental responsibility in mind.
Quality
Meticulous attention to detail and rigorous testing ensure products that exceed expectations.
Compassion
We believe in creating products and a workplace that promotes wellbeing for all.
Meet Our Artisans
The talented individuals who bring Elastica products to life through their expertise, creativity, and dedication.
Our Expert Artisans
Our Expert Artisans
Our Expert Artisans
Our Expert Artisans
Our Expert Artisans
Our Expert Artisans
Our Impact
Elastica aims to reduce the burden of industrial rubber flash scrap which would otherwise end up as landfill.
Elastica aims to create awareness regarding the potential and possibilities associated with recycling and repurposing waste.
Elastica is focused in encouraging women towards meaningful employment.
Elastica is dedicated to research and development of new designs and innovative production of products using industrial scrap.
Trees planted through our reforestation initiative
